Promotional Materials
The intention is always communication. Whether a piece is educating from one business to another, or direct to the consumer, the messaging must be received.
As Promotional Art Director at The New York Times, I created many media kits, brochures, sell sheets, postcards, and ads. These brochures and direct mail samples are directed at advertisers, explaining the special sections and opportunities in advertising with the NYTimes:
To see of more of my design work from the New York Times, see this link.
As Art Director at TIME, I created and pitched prototypes for cover wraps for the magazine to the final printed and produced products. Media kits, brochures promoting special sections, and interior page designs that were advertiser sponsored were some of my creative tasks:
In acting as Industry Advisor at The Fashion Institute of Technology, I worked on graphics, logos, sales materials and consulted with students. A small sampling of posters which were to better show the different departments at FIT, and some of the benefits that students can experience.
