Project: To update Pediatrician’s offices, WestCare Pediatrics, 2 West 86th Street, NY, NY, providing interest for children of all ages.
Art Director, Designer: Andrea Costa
Photographer: Charlene Eisenkraft
Architect: Costa Architecture + Engineering, LLC
Client representative/Architect: Barbara Gottlieb
Client: Dr. Max/WestCare Pediatrics
LOGO DESIGN
BEFORE
AFTER
BEFORE
Waiting room
AFTER
New Waiting Room
Located at the hospital’s ground level, we needed to abide by medical facility regulations yet create a friendly and “warm” atmosphere (and every surface is highly washable/scrubbable and accepting of children’s fingerprints). We also needed to create a division for the varying age groups (caregivers with infants, entertainment for toddlers, and privacy for teens) yet create cohesiveness.
This hospital is directly above the West 86th Street subway stop, and our fun and smart client, Dr. Max, recommended that the subway be pursued as a theme to appeal to all ages. We were delighted!
We rebranded the practice: a fresh logo to look like a subway stop, a new lively color scheme, branding guidelines, business cards, appointment cards, and all public-facing office products.
The space stirred curiosity in children. All ages pointed out details from the subway in the “where’s waldo”-style wall. Conversations were piqued about the young girl alone on the subway platform. Children stood beside her and held her hand for their parents to take photos. Older children also studied the photos, artwork, and colorful fish that swam among a fantastical subway system.
Click to see more architectural work by Costa Architecture & Engineering.