Westcare Pediatrics, NYC

BRANDING DESIGN, BUSINESS CARDS, LOGOS, SALES MATERIALS, SPACE DESIGN

Project: To update Pediatrician’s offices, WestCare Pediatrics, 2 West 86th Street, NY, NY, providing interest for children of all ages.

Art Director, Designer: Andrea Costa
Photographer: Charlene Eisenkraft
Architect: Costa Architecture + Engineering, LLC
Client representative/Architect: Barbara Gottlieb
Client: Dr. Max/WestCare Pediatrics

West Care Pediatrics logo design

LOGO DESIGN

BEFORE

AFTER

Hallway

BEFORE

Waiting room

Toddler Area –BEFORE RENOVATION

AFTER

New Waiting Room

Toddler waiting area of Pediatric office design
Photo application to door to look like a subway door

Located at the hospital’s ground level, we needed to abide by medical facility regulations yet create a friendly and “warm” atmosphere (and every surface is highly washable/scrubbable and accepting of children’s fingerprints). We also needed to create a division for the varying age groups (caregivers with infants, entertainment for toddlers, and privacy for teens) yet create cohesiveness.

This hospital is directly above the West 86th Street subway stop, and our fun and smart client, Dr. Max, recommended that the subway be pursued as a theme to appeal to all ages. We were delighted!

We rebranded the practice: a fresh logo to look like a subway stop, a new lively color scheme, branding guidelines, business cards, appointment cards, and all public-facing office products.

The space stirred curiosity in children. All ages pointed out details from the subway in the “where’s waldo”-style wall. Conversations were piqued about the young girl alone on the subway platform. Children stood beside her and held her hand for their parents to take photos. Older children also studied the photos, artwork, and colorful fish that swam among a fantastical subway system.

Wall in pediatric waiting room showing photos of details from the subway system.
2W86th – PediatricPlan of Graphics Pediatric Office
Rendering of Office Waiting Room
Pediatrician Office Signage
Directions for each door sign, utilizing the subway theme
Patient Room
Custom subway-style different depth chairs, intentionally for different size children
Pediatrician Office - Graphics
Pediatric hallway-retouched

Click to see more architectural work by Costa Architecture & Engineering.

SocialCode

BRANDING DESIGN, BUSINESS CARDS, GREETING CARDS, LOGOS, SALES MATERIALS, WEB DESIGN

SocialCode LOGO and Branding Design
SocialCode Logo Design
SPACE DESIGN
SocialCode Signage

WINNER – GRAPHIC DESIGN USA AWARD and Design One Award

Manager of Creative (full-time)
SocialCode, a Strategic Preferred Marketing Developer for Facebook and Twitter 

The first priority was rebranding and the creation of sales materials.

SocialCode’s previous logo symbolized tweets, which is was not representative of their purpose or value. Their business creates connections and loyalty between brands and their customers through SaaS, their new proprietary software and specialized analytics in paid advertising across social media platforms.

After designing the new logo and creating the branding guidelines, new sales tools were created, sales presentation templates, all new collateral, and signage.  Our presentations with an expanded excellent sales staff succeeded in acquiring multi-million dollar advertiser contracts from clients such as Samsung, Disney, Toshiba, and many Fortune 100 clients.

During my 16 months SocialCode, the staff grew from 33 people to over 125, requiring 2 new offices. I designed the new signage, and worked with the architectural firm, providing detailed selections such as paint colors, wall treatments (including chalkboard and screen walls for the conference rooms), and logo icon appliques for glass walls.

 

SocialCode Holiday card