TIME magazine | time.com

BRANDING DESIGN, EVENTS, GREETING CARDS, INVITATIONS, LOGOS, SALES MATERIALS, SPACE DESIGN, WEB DESIGN

As Art Director, I created a consistent look and feel for all marketing materials and events. Responsibilities included creating special advertising sections, designing logos, invitations, event signage, web banner ads, e-blasts, trade and consumer ads, and various sales marketing materials. Also produced advertising materials for major clients, such as Raymond James, Ameriprise, Ebay, IBM, Pfizer, more.

TIME/time.com Art Director 1997 – 2006
Time Inc. News Division Sr. Art Director 2006 – 2009

TIME100 Event collaterol
Healthy Eating Advertorial in TIME magazine
Red Hot Mailer for TIME 100
Brains Behind Beauty Panel Discussion Logo
TIME Style & Design Media Kit
Inventors Advertorial Cover Design Prototype
Inventors Advertorial Prototype
Mistletoe Greeting Card
Visions 21 time.com web design
Xerox Event Invitation via evite
Women's Health Special Section of TIME
TIME Graphic – Book Cover Design
TIME Media Kit Design
Information Security Graphic
TIME Summit on National Service and Civic Engagement
TIME Summit on National Service and Civic Engagement – Final
Sharp Aquos Ad eblast
TIME magazine cover wrap
Xerox evite

eHealth – Digital Health

BRANDING DESIGN, EVENTS, LOGOS, SALES MATERIALS, SOCIAL MEDIA, SPACE DESIGN

eHealth Logo

eHealth logo
Egyptian Cotton Label
NYeC Banners – Signage | Space design

NYeHealth & The Digital Health Conference

The eHealth symbol was for the Digital Health Conferences and galas. eHealth was a new concept, with the start of electronic health records, and we were educating Providers to encourage adoption. This symbol was used throughout programs, website, the events and the award I designed. This award was to look like a crystal ball, as those who had adopted electronic medical records were helping us look into the future of healthcare.

I was an employee of Public Health Solutions, working on the very first Digital Health Conference, as Marketing and Creative Services Director at NYeC. Our mission was to encourage eHealth adoption by Providers, we held many educational sessions. All event’s design and promotions were part of my responsibility.

I worked with Laia Cabrera & Co. and Caroline Dworin for this event opener. The night before was a late-night party. The next morning was the start of the event. We started with the lights out, large screen video with surround sound for a bit of eye-opening drama (sound on).

Web page of the Digital Health conference design